Sandersons Boutique Store in Stroud is relaunching with a party

With its future in the town now secure, Stroud's upmarket fashion retailer Sandersons Boutique Store is inviting locals to explore its new shop format, take advantage of special offers and potentially win prizes at its relaunch party this April 2024.

By Jake Chown  |  Published
Store manager at Sandersons in Stroud, Benjamin Lappin, says the team 'want to get the message out there' that they're open for business after leadership opted to retain the store.

Sandersons Boutique Store at Five Valleys Shopping Centre in Stroud is hosting a relaunch celebration for shoppers on Friday 26 April 2024, with the retailer firmly committed to its future in the town.

The event will roll out the red carpet for locals, who are invited to explore the new shop layout, browse designer collections and take part in a raffle to win top-branded prizes.

The store, hailed as Five Valleys' flagship when it opened in 2021, is known for its range of ladies and men's designer clothing, handbags, accessories, beauty products and footwear, stocking upmarket brands like Holland Cooper, Barbour, Boss and more.

Its future was put in doubt in January 2024 when the management team of Sandersons — the retail arm of Five Valleys owner Dransfield Properties — announced it was considering closing the Stroud store after a strategic review.

Company bosses then met with representatives of both Gloucestershire County Council and Stroud District Council, who gave reassurances over their commitment to 'improve the public realm' in the town.

As a result of the positive talks, Sandersons directors opted to retain the store, which has been downsized in a bid to 'better serve the community’s needs' as well as allowing space for another new retailer to open at the centre.

There will be no job losses as a result of the downsizing and new brands like Weekend Max Mara and Marella have been added to its designer catalogue ahead of the relaunch.

Andrew Malley, director at Dransfield Properties, said: 'The company had reached a crucial stage in deciding the future viability of the Sandersons store and following positive discussions with key stakeholders we are now pleased Sandersons is moving forward with works at the centre.'

At Friday's launch party, which runs from 6pm to 8pm, shoppers will also be able to enjoy handmade pastries, savoury snacks and more from the store's French patisserie, Choux Bun Appétit.

There's plenty more to enjoy at Five Valleys on the night with its Late Night Market offering cuisine from around the world until 8pm, along with live music from street performer Eddy Allen, who will be playing a mixture of rock covers and his own material from 6pm.

Sandersons store manager, Benjamin Lappin, said: 'Sandersons is committing its future to Stroud and we want to get the message out there that we are open for business.

'So please come and celebrate with us, have a look around at the new store layout and take advantage of our many special offers and promotions. 

'It promises to be a great party and fun night for everyone.'

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