Whether it's because we have (quite rightly!) prioritised sharing super stories about Gloucestershire or because we're a modest bunch, despite SoGlos now attracting a 300,000-strong monthly audience and regularly being given incredible feedback from partners, we've never really shared details about how we work with county organisations or the successes we achieve together.
So, to spare our blushes, we thought who better to share their experience of working with SoGlos than our prestigious partners themselves — and the idea for a new SoGlos Successes video series was born!
SoGlos's 'why' — our mission to revolutionise regional media and positively celebrate Gloucestershire — very much incorporates working in a different commercial way to other media companies. We don't have 'advertisers' we have 'partners', because we fundamentally believe in taking a collaborative approach to achieving common goals.
The businesses we team up with want to showcase their brands and share their stories with our unparalleled, engaged audience; our switched-on readers want to discover new and interesting things about the county in which they live, work or are visiting in a smart, trustworthy and modern way; while SoGlos's journalists want to craft content that is interesting, authentic and celebrates the county that they are so passionate about. It's win, win, win!
Over the past 17 years, SoGlos's team of experts has honed how we carefully craft bespoke campaigns that not only respect and engage with our growing audience, but also work for partners — producing tangible results which we share in our industry-leading campaign reports. And, for the first time, we're proudly sharing real examples of how these campaigns have launched new businesses and services, amplified key messages, built brands, supported marketing strategies and brought the county's business stories to life.
To find out more about partnering with SoGlos, contact our Partnerships Hub team by calling (01242) 210330 or email partnerships@sopublishing.com. We'd love to hear from you.
