Partner with SoGlos

Launched in 2007 by two county journalists on a mission to revolutionise regional media, SoGlos is Gloucestershire's leading media brand with an unparalleled 296,000-strong audience who trust the online magazine, social media channels and email newsletters for inspiration on every aspect of living in, working in and visiting Gloucestershire.

And we’re exceptionally proud to showcase the county with our professionally-written and celebratory content – including covering the hottest places to eat, drink, shop and stay at, iconic sporting venues and independent schools, memorable days out, unmissable events, homes and gardens, luxury wedding venues and the most accessible business news in Gloucestershire.

Based from our offices on Imperial Square in Cheltenham and including experts in publishing, marketing, advertising, design and videography, SoGlos is powered by Gloucestershire's largest and most experienced media team, and we're fiercely passionate about inspiring our audience and helping our partners' businesses thrive.

See below for details of SoGlos's audience reach and demographics, hear what some of our partners have to say, and find out more about partnership opportunities available. We look forward to working with you.

Contact our Partnerships Hub team today
(01242) 210330 / partnerships@sopublishing.com

SoGlos's unparalleled audience trust the online magazine, social media channels and email newsletters for inspiration on every aspect of living in, working in and visiting Gloucestershire.

179,000+

Monthly online readers

Discerning readers rely on the SoGlos website as a trusted source of inspiration and information.

93,000+

Social media followers

One of Gloucestershire’s largest social media communities, SoGlos’s social followers are organically-grown and increase by around 20 per cent year-on-year.

Follower numbers as of January 2024:
Facebook: 41,500
Instagram: 20,000
LinkedIn: 7,500
X: 24,000

28,500+

Newsletter subscribers

SoGlos’s weekly lifestyle newsletter (25,401 subscribers) is the longest running and most popular email newsletter in Gloucestershire, while our weekly business newsletter (3,185 subscribers) is an essential read for the county's business leaders.

Our established readership includes aspirational young professionals, active parents, affluent over 50s and ambitious business owners.

Reader demographics

Gender

• Female 61%
• Male  39%

Social grade

• ABC1  76%
• C2DE  24%

Age

• 18-24 4%
• 25-34  25%
• 35-44 23%
• 45-54  22%
• 55-64  17%
• 65+  10%

Location

• Gloucestershire  55%
• Surrounding counties  15%
• London  12%
• Bristol  10%
• Overseas  8%

Reader behaviour

Every week

• Attends an event
• Buys a local product
• Takes part in a sport or fitness activity

Every month

• Tries a new place to eat out
• Enjoys a day out with the family
• Visits a museum, gallery or historical attraction
• Enjoys shopping as a leisure pursuit

Every year

• Invests in home improvements
• Relaxes on at least one spa day
• Stays at two or more Gloucestershire hotels
• Signs up to a recreational course
• Buys local experiences and vouchers as gifts

For more than 15 years, SoGlos has helped hundreds of successful local, regional and national businesses strengthen their brand awareness, reach new customers and grow.

'The King's School have been working with SoGlos for several years now, increasing our marketing activity with them year on year. The combination of display advertising, content and, of course, the hugely successful Lifestyle Awards, has proved very effective in promoting the school across the Gloucestershire community. SoGlos led the way initially as a digital publisher but now they have evolved into so much more - we are excited to see what the future holds.'

thekingsschool.co.uk |  Claire Card, Marketing & Communications Manager - The King's School

'Although Renishaw is the largest private sector employer in Gloucestershire, with 2,500 people at our county sites, as a niche B2B technology provider we have to work harder for brand recognition. In a highly competitive recruitment market, it is especially important to have wider community awareness and SoGlos is helping to take our brand to new audiences.'

renishaw.com |  Chris Pockett, Head of Communications - Renishaw

'We have partnered with SoGlos for several years and their support has really helped us reach many new customers. Everyone in the team has been brilliantly responsive and use their own professional views, skills and experience to create dynamic content. They are a passionate team committed to delivering success for their clients. We thoroughly recommend working with the team.'

dunkertonscider.co.uk |  Melanie Cheeseman, Managing Director - Dunkertons Cider

'SoGlos has an unrivalled reach for people who are looking for what’s happening in Gloucestershire – whether it’s for leisure or business. Their features and posts are always on-point and engaging, and they take the time to understand us and help us tell the story of Cheltenham Festivals year-round. They are also super-flexible and a joy to work with.'

cheltenhamfestivals.com |  Bairbre Lloyd, PR and Communications Manager - Cheltenham Festivals

'SoGlos's content creation is of a very high quality, the articles are very well written with a real understanding of their client’s product or service. It is a digital marketing offering offered by digital marketing specialists, not a print title trying to add a digital package. The account management and communications are also very good. We love working with SoGlos being a Cotswold-based brand.'

cotswoldraw.com |  Chris Brierley, Owner - Cotswold Raw

'The Growth Hub has worked closely with SoGlos over the last couple of years on a range of campaigns, from content marketing to video and event sponsorship. One of the things that we have always found to be so refreshing is the high level of energy and creative thinking they bring when it comes to finding new ways to engage with Gloucestershire businesses. They are a great team to work with and another example of a brilliant Gloucestershire business really shining a light on all that is good within our county.'

thegrowthhub.biz/gloucester |  Alex Cottrell, Manager - Gloucester Growth Hub

The most successful partnerships engage with SoGlos's audience through a combination of our tried and tested opportunities, creating multiple ‘touch points’.

Display advertising

Reach more readers than any other service with your branding and key messages through eye-catching adverts, positioned alongside SoGlos’s unique and relevant content.

Content marketing

Reach and engage relevant readers through useful, informative and shareable content written by our in-house journalists - all promoted online, on social media and through our email newsletters to maximise impact.

Awards

SoGlos is home to Gloucestershire's two leading awards - providing a unique opportunity to align your brand with high quality, celebratory business events.

SoGlos Gloucestershire Lifestyle Awards

Launched 2018, every year the county's best cultural venues, restaurants, pubs, independent schools, sporting venues, independent shops, events and more put themselves forward for a coveted SGGLA, before SoGlos readers cast their votes to determine a list of finalists and a panel of experienced judges then decide upon the winners and highly commended businesses in each category.

The awards then culminate in a fabulous celebration evening at a unique venue, when finalists, sponsors and special guests come together for the exciting live reveal of the results – crowning the best of the best of Gloucestershire's lifestyle sector.

Opportunities include

• SGGLA 2024 category partnership: £2,750

SoGlos Gloucestershire Business Awards

Launched in 2021, every year the very best of Gloucestershire’s fledgling start-ups through to the top businesses in the county put themselves forward for a prestigious SGGBA, before our experienced panel of judges – made up of 20+ representatives from headline and category sponsors - review and score nominations to decide on the shortlist across the categories. A judges’ panel meeting then sees an even tighter list of finalists decided upon, and invited to the anticipated awards evening.

The SoGlos Gloucestershire Business Awards culminate with a relaxed celebration evening at a different unique venue each year, when finalists, sponsors and special guests come together for the exciting live reveal of winners - crowning the best of the best Gloucestershire businesses, teams and individuals.

Opportunities include

• SGGBA 2024 category partnership: £4,000

Contact our Partnerships Hub team today
(01242) 210330 / partnerships@sopublishing.com