Partner with SoGlos

Launched in 2007 by two county journalists on a mission to revolutionise regional media, SoGlos is Gloucestershire's leading media brand with an unparalleled 313,000-strong audience who trust the online magazine, social media channels and email newsletters for inspiration on every aspect of living in, working in and visiting Gloucestershire.

And we’re exceptionally proud to showcase the county with our professionally-written and celebratory content – including covering the hottest places to eat, drink, shop and stay at, iconic sporting venues and independent schools, memorable days out, unmissable events, homes and gardens, luxury wedding venues and the most accessible business news in Gloucestershire.

Based from our offices on Imperial Square in Cheltenham and including experts in publishing, marketing, advertising, design and videography, SoGlos is powered by Gloucestershire's largest and most experienced media team, and we're fiercely passionate about inspiring our audience and helping our partners' businesses thrive.

See below for details of SoGlos's audience reach and demographics, hear what some of our partners have to say, and find out more about partnership opportunities available. We look forward to working with you.

Contact our Partnerships Hub team
(01242) 210330 / partnerships@sopublishing.com

Trusted by hundreds of successful partners, loved by hundreds of thousands of loyal readers.

Partner successes

Reader recommendations

96% of readers would recommend SoGlos to others
92% are likely to purchase a product or service after reading about it on SoGlos
81% use SoGlos as their main or only source of Gloucestershire lifestyle and business information

Audience engagement

SoGlos readers’ say their primary channel for engaging with the brand is through:
Website 76%
Email newsletters 31%
Social media channels 24%

SoGlos’s website is the most powerful channel to reach our audience, with email and social providing the opportunity to take a multi-channel approach and maximise your marketing touch points

Frequency readers use SoGlos

Daily 6%
Several times a week 15%
Weekly 35%
Monthly 32%
On occasion 12%

56% of readers engage with SoGlos on a weekly basis, returning time after time for the latest information and inspiration

Reader loyalty – years using SoGlos

Up to a year 15%
1 to 2 years 17%
3 to 5 years 33%
5 to 10 years 27%
10+ years 8%

While new audiences continually discover SoGlos for the first time, it has been an important part of 68% of readers’ lives for three or more years

Harness the power of a multi-platform brand and 313,000-strong audience you won’t find anywhere else.

Online

188,000+ monthly readers

Updated 24/7 and brimming with unique content from our in-house team of Gloucestershire journalists, the cutting-edge SoGlos website attracts and inspires 188,000+ discerning readers every month – with individual sections each attracting a targeted audience that’s already in a buying mindset.

Social

95,000+ followers

Our social channels deliver the best of SoGlos straight into the feeds of almost 100k loyal followers every month – with a combined monthly unique reach in excess of 1.4M. A great opportunity to further amplify your reach through one of Gloucestershire’s largest social media communities.

Facebook: 42k followers | 1.2M monthly unique reach
Instagram: 21k followers | 123k monthly unique reach
LinkedIn: 8k followers | 68k monthly unique reach
X: 24k followers | 45k monthly unique reach

Email

29,000+ subscribers

Delivered to opt-in subscribers’ every week, our carefully curated newsletters are the essential emails to stay in the Gloucestershire know – providing partners with the opportunity to directly reach the inboxes of a highly engaged audience.

Lifestyle newsletter
Sent Mondays | 25,500+ subscribers | 33% open rate
Business newsletter
Sent Thursdays | 4,000+ subscribers | 38% open rate

Events

Gloucestershire's leading awards

SoGlos is proud to run Gloucestershire two leading awards, taking a fresh approach to championing the county’s best businesses and providing partners with an exclusive opportunity to align their brand with a unique celebration of county success.

Gloucestershire Lifestyle Awards: Held annually since 2018
Gloucestershire Business Awards: Held annually since 2021

Top 5 reasons readers choose SoGlos over other media

1. Quality of professionally written content
2. Being up-to-date
3. Independent and Gloucestershire-based
4. Ease of use in finding information 
5. Range of content

Top 5 qualities readers associate with SoGlos

1. It showcases the best of Gloucestershire
2. I trust what I read on it
3. It is a high quality brand
4. It is relevant to me and my life
5. It inspires me

Discover why SoGlos’s audience is your target market.

Key audience profiles

• Ambitious business leaders
  
• Aspirational young professionals
• Affluent over 50s
• Active parents
• Adventurous visitors

Reader demographics

Location

• Gloucestershire  53%
• Surrounding counties  22%
• London  12%
• Rest of the UK  8%
• International  5%

Age

• 18-24 3%
• 25-34  21%
• 35-44 27%
• 45-54  22%
• 55-64  18%
• 65+  9%

Gender

• Female 58%
• Male  42%

Social grade

• ABC1  79%
• C2DE  21%

75% of SoGlos readers are local – based in Gloucestershire and the surrounding areas

70% of SoGlos readers are aged between 25 and 54, typically with high disposable income and an active interest in Gloucestershire

Reader behaviour

SoGlos’s professionally written and up-to-date content attracts a unique audience that’s already in a buying mindset

Every week

• Attends an event
• Buys a local product
• Takes part in a sport or fitness activity
• Does something for their health and wellbeing
  

Every month

• Tries new places to eat out or enjoy a drink
  
• Enjoys a day out with friends and family
• Visits a museum, gallery or historical attraction
• Goes to see a show, film or gig
• Enjoys shopping as a leisure pursuit

Every year

• Invests in home improvements
• Relaxes on a spa day
• Stays at a local hotel
• Signs up to recreational or professional courses
• Buys local vouchers as gifts

Business audience specifics

Since the launch of our dedicated Business section, email newsletter and awards since 2020, business-focused readers now make up a significant proportion of SoGlos’s audience. Find out more about this audience profile and the businesses they represent:

65% of SoGlos's business readers are business leaders, business owners or senior level management

Percentage of business audience reponsible for making decisions on:

People (including recruitment, HR, staff training and staff incentives) 23%
Professional services (including accountancy, financial advisers, legal or insurance services) 19%
Marketing (including web design, advertising, PR, conferences, exhibitions and hospitality) 18%
Business services (including offices, IT, telecoms, utilities or office equipment) 14%
Finance (including banking, venture capital, loans or investment) 10%

Top 10 business sectors

1. Public sector
2. Finance and accounting
3. Education and training
4. Law
5. Marketing
6. IT
7. Recruitment and HR
8. Manufacturing and engineering
9. Property and construction
10. Hospitality

Number of company employees

1 to 50 42%

50 to 250 37%
250+ 21%

Company turnover

Up to £1m 21%
£1m to £10m 52%
£10m to £50m 18%
£50m+ 9%

Audience statistics sources

SoGlos reader survey 2024, Google Analytics, SoCMS, MailChimp, Meta Business Suite (Facebook and Instagram), LinkedIn Page Analytics, X Analytics.

The most successful partnerships engage with SoGlos's audience through a combination of our tried and tested opportunities, creating multiple ‘touch points’.

Display advertising

Reach more readers than any other service with your branding and key messages through eye-catching adverts, positioned alongside SoGlos’s unique and relevant content.

Content marketing

Reach and engage relevant readers through useful, informative and shareable content written by our in-house journalists - all promoted online, on social media and through our email newsletters to maximise impact.

Awards

SoGlos is home to Gloucestershire's two leading awards - providing a unique opportunity to align your brand with high quality, celebratory business events.

SoGlos Gloucestershire Lifestyle Awards

Launched 2018, every year the county's best cultural venues, restaurants, pubs, independent schools, sporting venues, independent shops, events and more put themselves forward for a coveted SGGLA, before SoGlos readers cast their votes to determine a list of finalists and a panel of experienced judges then decide upon the winners and highly commended businesses in each category.

The awards then culminate in a fabulous celebration evening at a unique venue, when finalists, sponsors and special guests come together for the exciting live reveal of the results – crowning the best of the best of Gloucestershire's lifestyle sector.

Opportunities include

• SGGLA 2025 category partnership: £2,500

SoGlos Gloucestershire Business Awards

Launched in 2021, every year the very best of Gloucestershire’s fledgling start-ups through to the top businesses in the county put themselves forward for a prestigious SGGBA, before our experienced panel of judges – made up of 20+ representatives from headline and category sponsors - review and score nominations to decide on the shortlist across the categories. A judges’ panel meeting then sees an even tighter list of finalists decided upon, and invited to the anticipated awards evening.

The SoGlos Gloucestershire Business Awards culminate with a relaxed celebration evening at a different unique venue each year, when finalists, sponsors and special guests come together for the exciting live reveal of winners - crowning the best of the best Gloucestershire businesses, teams and individuals.

Opportunities include

• SGGBA 2024 category partnership: £4,000

Contact our Partnerships Hub team
(01242) 210330 / partnerships@sopublishing.com