One of Cheltenham’s most recognisable buildings and the source of much debate since its closure three years ago, The Daffodil — a former restaurant that harks back to the Roaring Twenties — is on the market for £2 million.
And it's got planning permission to be converted into what could become an incredible six-bedroom home.
With full consent granted to turn the 1920s picture house into a unique private residence, the current owners of the Cheltenham landmark hope that its new buyer can restore the property to its former glory while retaining its Art Deco heritage and character.
Located on Suffolk Parade in the heart of The Suffolks — one of the town’s most vibrant and sought-after areas — The Daffodil in its heyday was one of Cheltenham's most popular dining spots but trading never fully recovered after restaurant closures and restrictions due to the pandemic.
Its owners had hoped the property would be snapped up for commercial development when it was first listed in May 2024 but after little interest, its listing was withdrawn and plans were resubmitted to change its use into a residential dwelling.
While simple consent allows for the building to be converted into a six-bedroom property, Jackson-Stops — the Cheltenham-based agent marketing the property — says that it's just the beginning, with potential buyers encouraged to use their imagination as to what it may become, whether that's a 'single dwelling, four houses, 10 apartments or even a boutique cinema' — The Daffodil's potential is unbound.
Chris Jarrett, director at Jackson-Stops, said: 'The Daffodil is a once-in-a-lifetime opportunity to reimagine one of Cheltenham’s most iconic buildings as a truly exceptional private home in the heart of The Suffolks.'
He continued: 'This is more than a property — it’s a piece of architectural history with planning permission in place and the potential to become a landmark residence blending heritage, sustainability and design.
'We feel incredibly privileged to have been entrusted with the sale of The Daffodil — a building that holds a special place in Cheltenham’s story. It’s an honour to be part of its next chapter and we look forward to passing it on to a new custodian who will bring fresh vision to this remarkable space.'
The Daffodil is offered for sale by private treaty with a guide price of £2,000,000. Interested buyers should contact the Jackson-Stops Cheltenham office on 01242 783333 for more information and to arrange a viewing.
