Luxury Dutch wellbeing brand, RITUALS, is opening its latest store on Cheltenham’s popular The Promenade, in what was formerly Goldsmiths jewellers.
While an official opening date is yet to be confirmed, Gloucestershire shoppers can expect a premium range of bath and body care products including foaming shower gels, body oils, perfume, fragrance sticks, aftershave balms and more, with Raymond Cloosterman, the founder and CEO of RITUALS, stating: 'We're not here to sell you beauty, we're here to make you feel good'.
Founded in 2000, its flagship is a stalwart in Amsterdam's centre, with stores across the UK, Switzerland and even Japan.
Meanwhile, RITUALS' nearest branches to Gloucestershire are in Bicester, Oxford and Birmingham.
In documents submitted to Cheltenham Borough Council, the brand says: 'The shop fittings to the ground floor sales area are designed to a high standard and will contrast with the new timber flooring, wall finishes and freestanding perimeter fixtures and mid floor display tables.
'Internal display fixtures include a decorative blossom tree centerpiece.'
An official opening date is yet to be confirmed for RITUALS Cheltenham.
