One of Cheltenham's highly-anticipated new openings, Roxy Lanes finally opened doors on Friday 29 September 2023, after transforming what used to be the old New Look building, located on the high street.
The ball and booze venue, which is owned by the Roxy Leisure company, has completely renovated the building, creating what is now Cheltenham's biggest bar — with three whole floors of fun to explore.
Taking inspiration from pop and rock legends, the gaming venue has been given a full makeover, featuring neon-coloured lighting and graffitied walls, paying homage to iconic bands like The Beatles, The Smiths, and Oasis.
Gamers and diners can look forward to a strong food and beverage offering, with everything from hand-stretched Italian focaccia pizzas with a variety of toppings from pepperoni, salami and hot honey to chorizo and brie — with gluten free bases and vegan cheese available upon request.
Or grab a Roxy hot dog featuring bratwurst sausages, brioche rolls and sauces of your choice, all served with Roxy fries tossed with its signature Roxy barbecue seasoning. Plus, sides such as crisscut fries, buffalo cauliflower bites and kickin' popcorn chicken.
Being Roxy Lanes' biggest venue so far, Cheltenham offers a wide selection of games including the baseball and tennis batting cages. The Roxy batting cages are described as 'a one-of-a-kind experience,' immersing players in a batting experience like no other. From programming the game and choosing the functions and levels of the game to slogging the ball, the player is sure to feel like a professional. Once a player has batted, they can join the rest of their group with a drink in the spectator’s area.
Gamers can also challenge their friends to beer pong — the drinking game encouraging players to throw a ping pong ball across a long table, aiming to land the ball in a cup of beer on the other end. The game typically consists of opposing teams of two or more players per side with six-cups set up in a triangle formation on each side.
Another unique game, Roxy's Ice-Free Curling is a 'Roxy exclusive' due to its synthetic ice. The aim of the game is to slide the curling stones towards the centre of the target. The player with the most stones in the most central position wins! However, figuring out the correct amount of force to use is proven to be very tricky...
An alternative to regular ten pin bowling, Duck Pin Bowling requires extra precision, the alleys are shorter and the balls are lighter. As the balls are significantly less heavy than regular bowling balls it requires extra precision when throwing, as the ball is able to travel at a much faster speed down the short alley. Imagine traditional bowling but with a finer finesse.
Of course, the venue wouldn't be complete without its arcade floor, which is completely exclusive to Cheltenham. On this top floor, visitors can find classic games such as air hockey, racing simulations and grabber-machines to dance-mat challenges and pac-man.
If all that wasn't enough, gamers can try their hand at shuffleboard, tech darts, ping pong, karaoke and American pool, before taking pictures in the photo booth, catching live sport on the TV's; and much more.
For more information, or to book, visit roxyleisure.co.uk.
