A free Cheltenham Christmas Spirit Trail is launching in December

Shops and venues across Cheltenham are taking part in a free Christmas Spirit Trail, with 10 cute characters for children to spot, this December 2020.

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Find all 10 characters on Cheltenhams Christmas Spirit Trail to receive a free eBook.
Find all 10 characters on Cheltenham’s Christmas Spirit Trail to receive a free eBook.

A number of Cheltenham shops and venues are taking part in a free Christmas Spirit Trail around town, from Monday 7 December 2020 to Sunday 3 January 2021.

Visitors can follow an interactive trail to find 10 cute and colourful characters displayed in shop windows all over town and solve the mystery of Santa’s missing brother, Albert Claus.

Scan the QR code with each character to see a short animation and hear part of the story – collect all 10 characters to receive a free festive eBook.

The trail organised by Cheltenham Bid is both contactless and socially distanced, so families can join in with the fun safely, while getting active together on the 1.5 mile walk.

Here are all the venues taking part:

1.Cheltenham Martial Arts

2. Co-op Food Montpellier

3. Hays Travel

4. Loake

5. Mistral

6. Sevenoaks Sound and Vision

7. The Clementine Café

8. The Everest

9. The Play Farm

10. Vinegar Hill


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