Gloucestershire's accountancy businesses have a unique opportunity to thrive in the digital age, thanks to new Cheltenham-based consultancy The Modern Firm.
Created to provide expert operational guidance and consultancy to small to medium-sized accounting firms, its four-step process to discover, eliminate, automate and offer alternative resourcing models allows it to tailor bespoke, tech-driven solutions to each partner, to help them succeed in today's ever-evolving market.
From simplifying workflows, embracing automation to eliminate time-consuming manual tasks, anticipating challenges before they happen to creatively collaborating to foster growth, its tried and tested systems and processes inform everything it does.
Headed up by founder Luke Farren, it has a strong UK team based in Cheltenham, as well as an office in Sri Lanka.
The business operates with four core values at its heart — trailblazing tech, powerful simplicity, relentless evolution and creative partnerships — to not just solve problems, but to empower teams to work more efficiently, eliminate stress and improve their overall working environment.
Luke has first-hand experience of the full scope of the accounting world — and how much the accounting landscape has changed over the last decade — as well as a raft of exciting ways to help firms adapt and thrive, drawn from his 13 years of experience.
He said: 'I was born and raised in Cheltenham before moving down to London and spending several years working in the City, but I have always found myself drawn back to our wonderful town — and am passionate about building a business that can help local accountancy practices survive and thrive in the new era of technology, AI and market consolidation.
'I believe the opportunity for accountants locally, as Cheltenham moves closer towards becoming the UK’s next Silicon Valley for cyber and tech companies, is huge. However, practices are going to need to pivot their ways of working if they are to attract the wave of new opportunities that these companies will bring. That is where The Modern Firm can help.'
Accountants and those interested in the evolution of the accounting industry are invited to The Modern Firm's Cheltenham launch event on Wednesday 5 March 2025, where they can hear from some of the brightest minds in the finance sector while enjoying the hospitality at Cheltenham's rooftop restaurant The Nook.
Or to find out more about what The Modern Firm can do for your business, book a free consultation with Luke at calendly.com/luke-modernfirm.
