A leader in the events sector, multi-service partner and provider Freemans Event Partners has announced the appointment of its new chief commercial officer.
A SoGlos Top 100 business, Freemans reported a huge rise in turnover between 2022 and 2023, from £37.1 million to £61.4 million — and the new hiring is tasked with riding this growth into an 'ambitious' five-year strategic plan.
With more than 25 years' experience in the venue sector, Natasha Thiebaut has worked with institutions such as Everton Football Club; national stadiums including the Macarana in Rio de Janeiro; as well as major global events like the UEFA Euros.
Prior to her appointment at Freemans, Natasha held the position of vice president of international events firm IMG's stadium division, playing a leading role at Wembley Stadium and developing Club Wembley, delivering $1 billion in premium seat revenue — a first in world football.
She will now have access to Freemans' impressive client roster including Silverstone, Twickenham Stadium, Lord's Cricket Ground and the Jockey Club, alongside huge events from the Six Nations and the Ryder Cup to the Formula One British Grand Prix and the Cheltenham Festival.
Natasha said: 'I’m thrilled to be joining Freemans Event Partners’ Executive Board, leading a fantastic group of commercial colleagues and working with great venues, events and commercial partners.
'I have long admired Freemans Event Partners’ first-class event delivery and it’s an exciting time to join the business. I look forward to helping deliver growth with best-in-class venues and events across the world.'
CEO of Freemans, Stephen Freeman, added: 'We are delighted to have Natasha joining us as we capitalise on growing our existing business and developing new revenue streams.
'Natasha’s knowledge of venue and event commercialisation is second to none and we are confident that she will help lead our team to even greater success.'
