Lifesaving Gloucestershire charity awarded for its 'outstanding' workplace culture

One of Gloucestershire's lifesaving air ambulance services, Midlands Air Ambulance Charity, has been recognised for the 'outstanding' workplace culture at its airbases and charity shops, earning a sought-after national award.

By Jake Chown  |  Published
Midlands Air Ambulance Charity has received a prestigious Outstanding Workplace Award from national management consultancy firm, People Insight in 2025.

Gloucestershire critical care service, Midlands Air Ambulance Charity, has achieved a national award for its outstanding workplace culture — having received an impressive 94 per cent score in a recent staff survey.

The Outstanding Workplace Award recognises the charity's commitment to supporting and empowering all staff — clinical and non-clinical — across its three airbases and nine charity shops, including its Strensham airbase near the county border and its store at Eastgate Shopping Centre in Gloucester.

The awards from management consultancy firm, People Insight, are made based on feedback given by team members in an employee engagement survey, reflecting an organisation's commitment to fostering an 'exceptional' culture and acting on employee feedback to drive positive change.

The charity's 94 per cent result puts it in the top quartile of all organisations nationally for employee engagement.

It comes with the total number of missions the charity was deployed to increasing by nine per cent on the previous year in 2024, with 30 per cent of those missions in Cheltenham.

The charity says the latest figures also show that in Gloucestershire, 34 per cent of all missions were related to cardiac arrests, followed by 15 per cent for road traffic collisions.

Hanna Sebright, chief executive officer at Midlands Air Ambulance Charity, said: 'The Outstanding Workplace Award honours organisations that excel in engaging and motivating their teams, fostering environments where employees feel valued, supported and deeply connected to the organisation’s mission.

'Our people are at the heart of everything we do. It is through their passion, professionalism, dedication and drive that we can deliver our lifesaving service, ensuring our advanced clinicians deliver outstanding clinical care to those most in need at the scene of an incident.

'Receiving this recognition is testament to the exceptional culture we’ve cultivated at Midlands Air Ambulance Charity for which we’re all exceptionally proud.'

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