Joules is launching one of its first home sections close to the Cotswolds, in neighbouring Stratford-upon-Avon.
Cheltenham lost its Joules store from The Promenade in December 2022 — and while fans of its clothing can still shop at stores in Cirencester and at Gloucester Quays, the new Stratford store will be the closest with a home section.
The doors to the revamped store open at 9.30am on Friday 25 October 2024. After closing back in Feburary, it marks a shift for the popular lifestyle brand as it 're-embraces bricks and mortar'.
As well as showcasing the latest autumn and winter fashion collection, the new store is also one of the first in the UK to bring extra prominence to the brand's home offering within the new bespoke-designed store.
Joules, which was established in 1989, describes its vision as creating a weekend vibe that's inspired by the coast, countryside and towns of the UK.
Chief brand officer and founder, Tom Joule, said: 'British lifestyle brand Joules is delighted to announce it's opening four new stores before Christmas.
'Joules is reopening in Stratford-upon-Avon, eight months after leaving the historic town, as well as reopening a store north of the border in Inverness.
'The brand will also be pitching up in the Peak District, with a store in the charming town of Bakewell, and last but not least, Joules will be opening a store in the market town of Kirkby Lonsdale.
'The brand is embracing bricks and mortar, as we continue to reach new audiences and create more meaningful connections with our customers.
'The Stratford-upon-Avon
store is one of the first to feature ‘Joules Home’ into the redesign, to
offer customers an elevated brand experience.'
