International car park operator, Q-Park, will be operating the new car park at Gloucester's The Forum development, after signing a deal with Gloucester City Council and Reef Group.
The company's first venture into the south west, Q-Park currently operates car parks in London, Birmingham, Manchester, Leeds, Glasgow and across Europe.
The Forum's new 398-space car park will be situated behind one of the development's main office buildings, TWO Cathedral View, with spaces available for companies occupying The Forum, as well as the public. The car parking facility will also offer around 39 EV charging points as a gesture towards sustainability.
Q-Park has been awarded the contract for its 'commitment to innovation such as the EV charging points' and its plans to introduce an Automatic Number Plate Recognition system, so car park users can make payments on mobile devices and pre-book parking online.
Leader of Gloucester City Council, councillor Richard Cook, said: 'We’re very pleased to welcome Q-Park to The Forum. One of the leading lights in its sector, the company reflects the forward-thinking ethos of The Forum with its reputation for excellent customer care and innovative approach to car park management.'
Development director at Reef Group, Peter Langly-Smith, said: 'This latest partnership with Q-Park further demonstrates the attractiveness of The Forum to best-in-class operators. Q-Park is an award-winning company with a portfolio that stretches across northern Europe. With their focus on corporate social responsibility, it is great to have them within The Forum.'
Head of acquisitions and real estate at Q-Park, James Pollock, added: 'We are absolutely delighted to be able to open our very first facility in beautiful Gloucester and The Forum will be without doubt one of the premier locations. We look forward to introducing our quality operation to delight both local residents and visitors alike.'
Q-Park joins InterContinental Hotels Group, which was announced as the operator for the project's 131-bed hotel in April 2023.
The car park, which forms part of The Forum's main campus development, is due to be competed by the end of 2024.