Fairway fans rejoice! American Golf, the UK’s leading golf retailer, is unveiling a new 3,000 sq ft concession in GO Outdoors Gloucester on Thursday 22 August 2024.
In partnership with the UK’s largest outdoor retailer, GO Outdoors, the new opening promises to deliver the ultimate one-stop destination for golfers.
The Gloucester opening is the first in a series of expansion plans, with another concession due to open in a GO Outdoors store by the end of the year.
Along with an extended range of American Golf’s top brands, including TaylorMade, Callaway, PING, Cobra, Benross, Garmin, Adidas, Stromberg and UnderArmour, the concession has a dedicated American Golf team on hand.
Employees from American Golf’s recently closed Cheltenham store have been re-deployed to provide a range of services including free custom fitting, which includes the latest Foresight FSX Pro shot-tracing technology.
Customers can also trade in old clubs for credit against purchases, have their clubs regripped as well as get specialist access to golf insurance policies.
American Golf director, Elaine Wrigley, said: 'It is with much excitement we bring American Golf's extensive product offering and expertise to Gloucester through our new partnership with GO Outdoors.
'The store represents a significant step in our broader strategy to enhance our presence and accessibility across the UK. The sheer popularity of the GO Outdoors brand and their footprint across the country, offers an amazing opportunity to introduce the game of golf to a wider audience.
'We are committed to providing exceptional service and products to our customers, and this partnership is testament to that commitment, as well as a fantastic chance to meet the growing demand from the Hereford and wider Gloucestershire area.'
GO Outdoors CEO, Lee Bagnall, said: 'We’re thrilled to expand our offering to customers to now include high quality golf clubs, clothing, footwear and equipment. American Golf is the go-to brand for golfers of all abilities across the nation, and to have them onboard and continue to grow across more of our stores is a partnership we’re really excited about.
'Customers at GO Outdoors Gloucester will benefit from a wide variety of golf brands as well as a wide choice of the biggest brands for outdoor activities including camping and caravanning, hiking, cycling, climbing and fishing.'
To launch the new Gloucester concession, American Golf is hosting a VIP event on Thursday 22 August 2024 from 5pm. The first 100 customers will receive a goody bag, plus there will be challenges, prizes, drinks, snacks, a DJ and much more.
The GO Outdoors Gloucester concession is located in Barton Street, Gloucester.
