Race goers are being invited to take on Cheltenham’s famous hill for themselves this year, with the opportunity to raise money for Sport Relief in the process.
Instead of having to trek up the grassy incline, two treadmills will be positioned at Prestbury Park, and set to the gradient of Cheltenham’s famous hill in what’s being called the Cheltenham Hill Challenge.
Great British Racing is setting up the pop-up treadmill zone at Cheltenham Festival on Thursday 15 to Friday 16 March 2018. It’ll be located between the Centaur building and main grandstand, above the enclosures.
The idea came about as a warm up to Sport Relief’s 1 billion daily step target the following week.
The steps will be displayed on the Sport Relief app and Great British Racing has set up a league where various racing organisations can join and log their steps to see which team has contributed the most to the steps tally.