After facing a difficult year due to Covid-19, Superdry is set to open a new store in Cheltenham this December 2021 – just in time for Christmas shopping.
With founder and chief executive Julian Dunkerton announcing that Superdry will be ending 2021 with a return to growth and new sense of direction, its latest store is set to transform the former home of The White Stuff on Cheltenham’s Promenade.
A lease has been granted for the sustainability-conscious chain, which originally started as a market stall on Cheltenham high street, allowing it to take over the 4,391 square foot, Grade II listed building in the town centre.
The new concept store will focus on the Premium Studio Style range of Superdry, as well as the Sport Performance range – providing something different to its current flagship store, located on Clarence Street.
Keen shoppers won’t have to wait long either. The store is already recruiting for staff, with the doors set to open on Wednesday 1 December 2021.
For more information, call Superdry on (01242) 250044.
