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SoGlos is the flagship brand of SoPublishing – an innovative, ambitious and completely independent media company launched in 2007 with a mission to reinvent digital regional media.

Originally established by two pioneering journalists, SoGlos is today powered by Gloucestershire's largest and most experienced media team – including individual experts in publishing, marketing, advertising, design and videography. Our original, professionally-written and engaging content spans the hottest places to eat, drink, shop and stay at, iconic sporting venues and independent schools, memorable days out, unmissable events and festivals, homes and gardens, luxury wedding venues and the most accessible business news in Gloucestershire.

Based on Imperial Square in the heart of Cheltenham, we are fiercely passionate about continuing to set the standard for regional media excellence, and we’re a fun bunch of people to work with too. Click here to meet the team.

Our mission is to inspire our readers and help our partners’ businesses grow.

Contact our Partnerships Hub team today
(01242) 210330 / advertising@sopublishing.com

A firmly established Gloucestershire brand for more than 15 years, SoGlos is home to one of the largest audiences in the county, continually engaging with them online, across social media and through their inboxes – influencing both their lifestyle and business decisions.

285,000 - SoGlos's combined monthly audience

169,000

Monthly online readers

Discerning readers rely on the SoGlos website as their main source of inspiration and information on living in, working in and visiting Gloucestershire.

88,000

Social media followers

​One of Gloucestershire’s largest social media communities, SoGlos’s social followers are organically-grown across Facebook, Instagram, LinkedIn and Twitter. SoGlos’s social media audience grows around 20 per cent year-on-year.

28,000

Newsletter subscribers

​SoGlos’s weekly lifestyle newsletter (25,250 subscribers) is the longest running and most popular email newsletter in Gloucestershire, while our weekly business newsletter (2,750 subscribers) is an essential read for the county's business leaders.

SoGlos’s established readership includes aspirational young professionals, active parents, affluent over 50s and ambitious business owners, who rely on SoGlos for inspiration and information on living in, working in and visiting Gloucestershire.

Reader demographics

Gender

• Female 61%
• Male  39%

Social grade

• ABC1  76%
• C2DE  24%

Age

• 18-24 4%
• 25-34  25%
• 35-44 23%
• 45-54  22%
• 55-64  17%
• 65+  10%

Location

• Gloucestershire  55%
• Surrounding counties  15%
• London  12%
• Bristol  10%
• Overseas  8%

Reader behaviour

Every week

• Attends an event
• Buys a local product
• Takes part in a sport or fitness activity

Every month

• Tries a new place to eat out
• Enjoys a day out with the family
• Visits a museum, gallery or historical attraction
• Enjoys shopping as a leisure pursuit

Every year

• Invests in home improvements
• Relaxes on at least one spa day
• Stays at two or more Gloucestershire hotels
• Signs up to a recreational course
• Buys local experiences and vouchers as gifts

'The King's School have been working with SoGlos for several years now, increasing our marketing activity with them year on year. The combination of display advertising, content and, of course, the hugely successful Lifestyle Awards, has proved very effective in promoting the school across the Gloucestershire community. SoGlos led the way initially as a digital publisher but now they have evolved into so much more - we are excited to see what the future holds.'

thekingsschool.co.uk |  Claire Card, Marketing & Communications Manager - The King's School

'Although Renishaw is the largest private sector employer in Gloucestershire, with 2,500 people at our county sites, as a niche B2B technology provider we have to work harder for brand recognition. In a highly competitive recruitment market, it is especially important to have wider community awareness and SoGlos is helping to take our brand to new audiences.'

renishaw.com |  Chris Pockett, Head of Communications - Renishaw

'We worked with SoGlos to help us reach new audiences, something we couldn't have done alone. The team are experts, listening to what we wanted to achieve and putting that listening into creating a plan, and into creating great content that resonated. It's rare that a media company take the time to understand both the clients and audiences like this.'

newbreweryarts.org.uk |  Beth Alden, CEO - New Brewery Arts

'We have partnered with SoGlos for several years and their support has really helped us reach many new customers. Everyone in the team has been brilliantly responsive and use their own professional views, skills and experience to create dynamic content. They are a passionate team committed to delivering success for their clients. We thoroughly recommend working with the team.'

dunkertonscider.co.uk |  Melanie Cheeseman, Managing Director - Dunkertons Cider

'SoGlos has an unrivalled reach for people who are looking for what’s happening in Gloucestershire – whether it’s for leisure or business. Their features and posts are always on-point and engaging, and they take the time to understand us and help us tell the story of Cheltenham Festivals year-round. They are also super-flexible and a joy to work with.'

cheltenhamfestivals.com |  Bairbre Lloyd, PR and Communications Manager - Cheltenham Festivals

'SoGlos's content creation is of a very high quality, the articles are very well written with a real understanding of their client’s product or service. It is a digital marketing offering offered by digital marketing specialists, not a print title trying to add a digital package. The account management and communications are also very good. We love working with SoGlos being a Cotswold-based brand.'

cotswoldraw.com |  Chris Brierley, Owner - Cotswold Raw

'The Growth Hub has worked closely with SoGlos over the last couple of years on a range of campaigns, from content marketing to video and event sponsorship. One of the things that we have always found to be so refreshing is the high level of energy and creative thinking they bring when it comes to finding new ways to engage with Gloucestershire businesses. They are a great team to work with and another example of a brilliant Gloucestershire business really shining a light on all that is good within our county.'

thegrowthhub.biz/gloucester |  Alex Cottrell, Manager - Gloucester Growth Hub

Partnership opportunities

The most successful partnerships engage with SoGlos's audience through a combination of our tried and tested opportunities, creating multiple ‘touch points’. 

Click here for display advert examples.

Display advertising

Reach more readers than any other service with your branding and key messages through eye-catching adverts, positioned alongside SoGlos’s unique and relevant content.

Key features

• Target readers by section and interest
• Exclusive weekly positions
• Fully responsive to mobiles, tablets and desktops
• Link directly to your website
• Includes complimentary professional design

Opportunities include

• Wallpaper (full site)​: £1,600 per week
• Homepage section: £450 per week
• Individual section: £275 per week
• Email newsletter: £275 per insertion

Content marketing

Reach and engage relevant readers through useful, informative and shareable content written by our in-house journalists - promoted through established channels to achieve the greatest impact.

Key features

• A modern way of influencing readers in partnership with SoGlos
• Professionally written for you by trained journalists
• Promoted on SoGlos, social media and email newsletters
• Includes elegant 'in partnership' with recognition

Opportunities

• Signature hot list​: £2,500
• Hot list: £750
• Interview: ​£600
• Advertorial: £500
• Competition: £450
• Enhanced business profile: £400
• Enhanced event preview: £250
• Featured property: £250

Awards

SoGlos is home to Gloucestershire's two leading annual awards - providing a unique opportunity to align your brand with high quality, celebratory business events.

SoGlos Gloucestershire Lifestyle Awards

Launched 2018, every year the county's best cultural venues, restaurants, pubs, independent schools, sporting venues, independent shops, events and more put themselves forward for a coveted SGGLA, before SoGlos readers cast their votes to determine a list of finalists and a panel of experienced judges then decide upon the winners and highly commended businesses in each category.

The awards then culminate in a fabulous celebration evening at a unique venue, when finalists, sponsors and special guests come together for the exciting live reveal of the results – crowning the best of the best of Gloucestershire's lifestyle sector. More on the SoGlos Gloucestershire Lifestyle Awards.

Opportunities

• SoGlos Gloucestershire Lifestyle Awards 2023 category sponsorship: £2,500

SoGlos Gloucestershire Business Awards

Launched in 2021, every year the very best of Gloucestershire’s fledgling start-ups through to the top businesses in the county put themselves forward for a prestigious SGGBA, before our experienced panel of judges – made up of 20+ representatives from headline and category sponsors - review and score nominations to decide on the shortlist across the categories. A judges’ panel meeting then sees an even tighter list of finalists decided upon, and invited to the anticipated awards evening.

The SoGlos Gloucestershire Business Awards culminate with a relaxed celebration evening at a different unique venue each year, when finalists, sponsors and special guests come together for the exciting live reveal of winners - crowning the best of the best Gloucestershire businesses, teams and individuals. More on the SoGlos Gloucestershire Business Awards.

Opportunities

• SoGlos Gloucestershire Business Awards 2023 category sponsorship: £4,000

Contact our Partnerships Hub team today
(01242) 210330 / advertising@sopublishing.com