Sam Kandiyali is taking over as managing director of Cheltenham's Target PR from Friday 1 March 2024, after the resignation of current CEO Sarah Bryars.
The successful PR agency, which has been in Gloucestershire for more than 45 years, announced the news via LinkedIn, while thanking Sarah for her 19 years at the company.
Sam has been helping to run the independent firm for nearly 25 years from her position on the board of directors, alongside Sarah, Colin Spencer and Janet Spencer.
Colin said: 'We’re delighted to have Sam at the helm as managing director. She brings a wealth of leadership experience to the role and knows the business and the industry inside out.
'With change comes opportunity and we’re incredibly excited to see what the future holds.'
Sam added: 'I'm excited to take on this new challenge and to be working closely with our talented team, clients and partners to drive further growth.
'We continue to deliver exceptional, purpose-led PR and communications services for a fantastic portfolio of clients and there are lots of exciting opportunities on the horizon to do even more.'
