Leadership Hub
Michelle Fyrne
Chief executive officer
michelle@sopublishing.com
Profile
Background
Michelle co-founded SoPublishing in 2007, returning to her home county of Gloucestershire after living in London and the Middle East. She has worked as a journalist on titles including The Guardian, The Evening Standard and Time Out Dubai during her 20-year media career, and gained a postgraduate diploma from City University’s prestigious Journalism School.
Role
Michelle heads up the Editorial Hub team, steers the editorial direction of SoGlos, oversees marketing strategy and drives the company’s ambitious growth plans. She is also currently studying for an MBA.
SoGlos career highlight
Creating the original concept for SoGlos on the back of a napkin at the top of the Burj Al Arab – it was the first small step in an exciting entrepreneurial journey.
On the weekend
As well as ferrying her three small kids to football matches and swimming lessons, Michelle has almost finished renovating a dilapidated Regency money pit in Cheltenham. She enthusiastically (and uselessly) grows veg, loves trying out new restaurants and mixes many an Aperol Spritz.
Favourite place in Gloucestershire
Pittville Park.
Loves
Wes Anderson films, interior design magazines, oat milk lattes and sushi.
Hates
Mice and noisy eaters.
Ultimate bucketlist
To visit 40 countries during her 40s...
Yes, really!
Michelle was once chased by a wild lion in South Africa.
James Fyrne
Managing director
james@sopublishing.com
Profile
Background
James grew up in the Forest of Dean and Gloucester, moving to study in London and Cardiff before embarking on a media career in London and Dubai. He returned to Gloucestershire in 2006 to co-found SoGlos.
Role
James oversees all business operations, focusing on SoGlos’s ongoing mission to reinvent regional media, creating sustainable growth and helping to increase its market position as Gloucestershire’s leading media brand.
SoGlos highlight
A closet nerd, James particularly loves working on tech development projects with our web agency 16i. He’s most proud of helping to develop our bespoke business platform, SoCMS – the best back-office system in regional media!
Outside of work
James can’t shut up about CrossFit, trying to beat his parkrun PB with some of the team, tackling never-ending DIY and days out with his kids.
First job
Working for his dad on a market stall at Gloucester Cattle Market. He’ll never forget those early starts flogging Super Nintendo games.
Loves
Fitness challenges, the great outdoors, Sunday roasts and epic films.
Hates
Being disorganised.
Favourite quote
We all have two lives. The second begins when we realise we only have one.
Fun fact
James’s current fitness challenge is to be able to do a handstand walk.
Cocktail of choice
Old fashioned – cool and classic.
Partnerships Hub
Kerinda Wraith
Senior partnerships manager
kerinda@sopublishing.com
Profile
Background
Kerinda was born in Lancashire but went to school in Gloucestershire. She studied for her degree at the University for Creative Arts in Farnham, Surrey, and has since been involved in media in Gloucestershire for 20 years – including 10 years in radio.
Role
Using her extensive experience in advertising and marketing to advise both B2B and B2C clients on how they can reach new and engaged audiences across Gloucestershire.
SoGlos career highlight
Being offered the position with SoGlos after a tumultuous 2020.
On the weekend
Spending time with her husband Stuart and their teenage daughter Scarlet, getting out and walking in the beautiful countryside with their dog Dusty. Or with her head in an interiors magazine, finding inspiration for what to paint next…
Favourite place in Gloucestershire
Nothing can beat the view from the top of May Hill.
Loves
Prosecco, Pinterest, lazy Sunday mornings, crisp autumn walks, and getting into a cold bed.
Hates
Having her hair cut. And hot beds.
Ultimate bucketlist
Kerinda would love to explore the hidden gems of Europe – and take the path least trodden.
Yes, really!
Kerinda has trypophobia. She says to Google it but don’t show her the pictures, unless you want her to be sick!
Sophie Lucas
Partnerships manager
sophie@sopublishing.com
Profile
Background
Sophie grew up in the Cotswolds and joined SoGlos in 2016 after an eight-year career in the property industry, coming directly from her role as senior sales negotiator at one of Gloucestershire’s most successful estate agencies.
Role
Sophie is a senior member of the Advertising Hub team, where she creates exciting campaigns, helping clients across the Cotswolds and Gloucestershire maximise their business potential.
SoGlos career highlight
Sophie says the variety she experiences every day in her role is her real highlight. Helping all different kinds of businesses grow means each day holds something totally different.
On the weekend
She spends her weekends with her husband Owen and little boy Wilf. They enjoy walks in the countryside, eating out, gardening and cooking together.
Favourite place in Gloucestershire
It's hard to choose just one… Stroud Farmers' Market, The Forest of Dean, Toni’s Kitchen, Pittville Park and of course, home!
Loves
Sundays, seafood… well, all food, country walks, candles and Christmas.
Hates
Rudeness.
Ultimate bucketlist
To go back to the game reserve she visited in South Africa on her honeymoon in 2017.
Yes, really!
Sophie has met the queen.
Amy Stokes
Partnerships manager
amy@sopublishing.com
Profile
Background
Amy was born in Cheltenham and has worked in publishing for over eight years. Having gained extensive advertising experience working for local and national magazines, Amy then naturally discovered a passion for the digital marketing landscape.
Role
Amy uses her vast digital experience to advise clients on how to build marketing campaigns that help them achieve their business goals.
SoGlos career highlight
Amy says, convincing James and Michelle to give her a job as a Business Development Manager during the middle of the pandemic!
On the weekend
Amy loves exploring the Cotswold countryside and often spends her weekends hiking with her partner Andy and dog Watson. This is normally followed by a nice Sunday lunch (Amy is currently working her way through the SoGlos hot list '20 dog-friendly Cotswold pubs'!)
Favourite place in Gloucestershire
Woodchester Park.
Loves
Running, exploring, eating out and gin.
Hates
Flying cockroaches.
Ultimate bucketlist
To climb Kilimanjaro.
Yes, really!
Amy’s first home purchase was a (badly) converted Mitsubishi L3000, which she and her partner lived in for several months whilst travelling around Australia.
Creative Hub
Chloe Gorman
Editor
chloe@sopublishing.com
Profile
Background
Having grown up in the South East, attended University in Birmingham, lived and worked in Nottingham and obtained her MA from Cornwall, Chloe now lives happily ever after in Cheltenham. She joined SoGlos as Deputy Editor after a decade working as a commercial radio copywriter.
Role
Chloe co-ordinates the editorial hub while producing everything from hot lists to breaking news stories, as well as awesome content marketing for clients.
SoGlos career highlight
Scaling climbing walls and sampling smoking cocktails while working on client video projects.
On the weekend
When she’s not writing short stories or poetry, Chloe is usually out with her family wandering through Gloucestershire’s magical woodlands, soaking up some culture or being a big kid at Pittville Park.
Favourite place in Gloucestershire
Indoors: Gloucester Cathedral. Outdoors: Puzzlewood.
Loves
Gothic fiction, autumn, poetry, singing, aerial hoop, cooking, the sea.
Hates
Being too hot, blue cheese, big crowds.
Ultimate bucketlist
Publishing a book, performing live on stage in a lead role, travelling to see the amazing Aurora Borealis in Iceland or fire falls at Yosemite National Park.
Yes, really!
Chloe sang and performed as a Gloucester Cathedral choirboy in the Nottingham Playhouse production of Coram Boy in 2019.
Annabel Lammas
Deputy editor
annabel@sopublishing.com
Profile
Background
Born and raised in Worcestershire, Annabel studied at the University of Birmingham and graduated with a master’s degree in English Literature. Before life at SoGlos, she worked as online editor for a construction trade publication – with a short stint as a dog walker in between.
Role
From hot lists and event listings to expert insights, Annabel delivers content marketing services for a portfolio of Gloucestershire-based clients – as well as covering breaking news and producing editorial features. She also manages our busy display advertising calendar.
SoGlos career highlight
Going behind the scenes at Cheltenham’s new Alchemist venue ahead of its opening, producing an exciting editorial video to showcase the launch.
On the weekend
Annabel loves exploring, with hikes always on the agenda. She’s also learning to play piano, and spends a lot of time eating an obscene amount of delicious food.
Favourite place in Gloucestershire
Hetty’s Kitchen cake hatch in Gloucester.
Loves
Gin, marmite and her dog, Dexter.
Hates
Mushrooms and maths.
Ultimate bucketlist
To trek the Inca Trail to Machu Picchu.
Yes, really!
Annabel decided to go veggie at age four and has never looked back. Going vegan is proving a little harder though.
Emma Luther
Senior staff writer
emma@sopublishing.com
Profile
Background
Emma grew up in Bredon near Tewkesbury before moving to Wales to study psychology and newspaper journalism at Cardiff University. Since then, she’s lived in Bristol where she sub-edited a range of southwest titles including the Bristol Post and Gloucestershire Echo. On moving to Cheltenham five years ago, Emma joined a PR agency where she publicised the work of clients including Facebook, Wedgwood and the Royal Horticultural Society.
Role
Bringing clients’ success stories to life with compelling content marketing including sizzling hot lists and engaging advertorial features, Emma also covers the latest breaking county news.
SoGlos career highlight
Joining such a vibrant and ambitious team that’s overflowing with passion for the county. Every day is inspiring and exciting with so much breaking news and brilliant businesses to shout about.
On the weekend
Emma’s love for fine dining takes her across the Cotswolds to explore new openings with great gusto. If she’s not eating out, she’s catching up with friends or cosied up at home reading. Her book addiction means the bedside reading pile is always growing.
Favourite place in Gloucestershire
So hard to pick just one... For water – Tewkesbury, Lower Slaughter, Stroudwater canal and Frampton-on-Severn. For trees - Sezincote, Bourton House Garden, Westonbirt and Batsford Arboretum. For shopping – Daylesford Farm Shop is pure escapism luxury!
Loves
Being beside the sea – just wonderful. Flowers – growing spring bulbs and dahlias, as well as buying big bunches to brighten up the house. A crisp glass of Champagne on a sunny afternoon.
Hates
Unkindness. Emma’s a big believer in building people up and hates seeing anyone knocked down.
Ultimate bucketlist
It’s all about travel. Emma’s fella wants to visit the biggest and best cricket grounds around the world and while the fields of dreams aren’t her own, she’d love to explore the amazing countries they’re based in.
Yes, really!
Emma has abseiled down Cheltenham’s Eagle Tower and occasionally gets mistaken for Carol Vorderman!
Sarah Kent
Senior staff writer
sarah@sopublishing.com
Profile
Background
Coming soon.
Role
Coming soon.
SoGlos career highlight
Coming soon.
On the weekend
Coming soon.
Favourite place in Gloucestershire
Coming soon.
Loves
Coming soon.
Hates
Coming soon.
Ultimate bucketlist
Coming soon.
Yes, really!
Coming soon.
Zoe Gater
Senior staff writer
zoe@sopublishing.com
Profile
Background
Zoe was born in Devon but studied for her BA in journalism in Cheltenham at the University of Gloucestershire, graduating in the summer of 2020. Before SoGlos, she worked as a multimedia journalist in the recruitment industry.
Role
Zoe has hit the ground running since joining the team, writing a wide variety of lifestyle- and business-focused content and editorial under the guidance of our experience team, as well as contributing to SoGlos's social media channels to further grow each channels' audience.
SoGlos career highlight
Zoe says being offered a position at her dream company after a complicated year!
On the weekend
She spends her weekends trying out new vegan recipes, going on scenic walks, playing horror games and drinking rum.
Favourite place in Gloucestershire
Indoors, the Frog and Fiddle in Cheltenham. Outdoors, Cleeve Hill.
Loves
Tennis, freshly baked bread, pool, Studio Ghibli and Christmas.
Hates
Baked beans and rude people.
Ultimate bucketlist
To visit Japan to see the temples and cherry blossom trees.
Yes, really!
Zoe used to be in a band and has won song writing competitions in her hometown.
Jake Chown
Staff writer
jake@sopublishing.com
Profile
Background
Coming soon.
Role
Coming soon.
SoGlos career highlight
Coming soon.
On the weekend
Coming soon.
Favourite place in Gloucestershire
Coming soon.
Loves
Coming soon.
Hates
Coming soon.
Ultimate bucketlist
Coming soon.
Yes, really!
Coming soon.
Kaleigh Pritchard
Staff writer
kaleigh@sopublishing.com
Profile
Background
Coming soon.
Role
Coming soon.
SoGlos career highlight
Coming soon.
On the weekend
Coming soon.
Favourite place in Gloucestershire
Coming soon.
Loves
Coming soon.
Hates
Coming soon.
Ultimate bucketlist
Coming soon.
Yes, really!
Coming soon.
Marketing & Design Hub
Elliot Howarth
Videographer
elliot@sopublishing.com
Profile
Background
Coming soon.
Role
Coming soon.
SoGlos career highlight
Coming soon.
On the weekend
Coming soon.
Favourite place in Gloucestershire
Coming soon.
Loves
Coming soon.
Hates
Coming soon.
Ultimate bucketlist
Coming soon.
Yes, really!
Coming soon.
James Denley-Dufton
Designer
design@sopublishing.com
Profile
Background
James has worked as an in-house designer for a number of tour operators, including leading the design team at luxury travel specialists Abercrombie & Kent.
Role
James makes things look pretty. Not afraid of a bit of white space, he enjoys getting client's messages across through clean, clear and compelling design.
SoGlos career highlight
Developing the SoGlos Gloucestershire Lifestyle Awards SGGLA brand, including a host of online and offline assets, which reached in excess of five million people in 2020.
On the weekend
Weekends are mainly family time with his sons Felix and Fox, and wife Sarah. Given the chance he'll find places to throw himself down on his mountain bike. Given a babysitter, he'll go to dinner with Sarah or listen to metal music at Two Pigs.
Favourite place in Gloucestershire
Forest of Dean downhill tracks.
Loves
Mountains, rare steak, mouldy cheese.
Hates
Trash TV, waiting, football.
Ultimate bucketlist
Tour Vietnam, Thailand, Laos and Cambodia on a motorbike.
Yes, really!
James shares a birthday with Jimi Hendrix (day and month, not year).
Operations Hub
Tracey Gamble
Office manager
tracey@sopublishing.com
Profile
Background
Tracey grew up in North Yorkshire but headed for Gloucestershire University at the age of 18 and has remained in Cheltenham ever since. After completing her degree, a 22-year career in the travel industry beckoned where she was lucky enough to travel the world. She is now looking forward to a slight change in direction and getting involved with all things SoGlos.
Role
Tracey is SoGlos’s office manager assisting James with the day-to-day running of the office, including a range of administrative and finance duties, bridging the gap between the Advertising Hub and Editorial hub, and supporting the organisation of both the lifestyle and business awards.
SoGlos career highlight
Being offered the position and becoming part of such an exciting and growing company after a rather testing 2020!
On the weekend
She spends time with her husband enjoying walks in the beautiful Cotswold countryside, watching Gloucester RFC at Kingsholm, socialising with friends and sampling good food and wine at Cheltenham’s many eateries.
Favourite place in Gloucestershire
A refreshing walk on either Cleeve or Leckhampton Hill to enjoy the fab views.
Loves
Going on holiday to exotic climes and to explore new places and cultures.
Hates
Waiting for a simple glass of wine when everyone before has ordered cocktails, bad manners and people who are always late.
Ultimate bucketlist
To win the lottery and travel the world in style for a year.
Yes, really!
Tracey was in the stadium when the England Rugby team won the World Cup in Sydney in 2003.
Events Hub
Nicole Archer
Events manager
events@sopublishing.com
Profile
Background
Nicole moved from Cheshire to Gloucestershire when she was 18, starting off as an office junior for the local newspaper and working her way up to amass 25 years’ publishing sector experience – specialising in B2B.
Role
Leading SoGlos's flagship awards and helping to develop plans for some exciting new Gloucestershire events.
SoGlos career highlight
Joining the team at a particularly exciting time, growing SoGlos’s new business section. And loving working for an independent company.
On the weekend
Spending time with her partner Michael and daughter Amelie, and socialising with friends. Nicole loves entertaining - especially if it means using her Ooni pizza oven!
Favourite place in Gloucestershire
Eating out it has to be L’Artisan, but she also loves The Istanbul Kitchen. Not to mention camping at Far Peak Campsite and relaxing at The Greenway Hotel Spa.
Loves
G&Ts and socialising.
Hates
Rude people and spicy food.
Ultimate bucketlist
To visit the Great Barrier Reef.
Yes, really!
Nicole has braved a tandem skydive with the Red Devils in Cirencester from 10,000 ft.